Project Overview
This case study showcases our collaboration with Truehira Inc. on the development of a yoga exercise app designed specifically for seniors. In this case study, we'll delve into how our partnership addressed the unique needs of older adults through the creation of an iOS and Android app tailored to their requirements.
The project aimed to incorporate features to enhance accessibility, usability, and engagement. The app's primary goal was to promote physical health, mental well-being, and a sense of community among older adults through gentle yoga exercises.
The Challenge
Facing the challenges of an aging population, our client recognized the need for accessible wellness solutions for seniors. Many older adults struggle to find suitable yoga exercises due to mobility issues, vision impairments, and technology unfamiliarity. Our mission was to develop an app that bridges these gaps and makes yoga more accessible to seniors.
Designing an interface that seamlessly blends intuitiveness with aesthetics proved to be a challenge. Additionally, ensuring responsiveness and performance across various devices with differing screen sizes and hardware capabilities required careful attention.
The Solution
Together with out client, we crafted a user-friendly yoga exercise app with features specifically designed for seniors. The app offers a curated selection of gentle yoga routines tailored to older adults' needs, complemented by features such as large text, simplified navigation, and audio instructions for those with vision impairments.
The app was meticulously developed using native iOS and Android frameworks to guarantee optimal performance and user experience across platforms. We prioritized accessibility features to accommodate users with vision or hearing impairments, integrating support for screen readers and closed captioning.
Research and Discovery
Extensive research was conducted to understand the target demographic's preferences, limitations, and expectations regarding yoga practice and digital applications. This involved surveys, interviews, and usability testing with seniors to gather insights into their technological proficiency, physical abilities, and user experience preferences.
UI Design Process
  • Initial wireframes were created to outline the app's structure and functionality. Low-fidelity prototypes were then developed to test basic user flows and gather feedback from seniors.
  • Design elements were optimized for accessibility, including font size, color contrast, and intuitive navigation to accommodate older users with varying levels of vision and motor skills.
Development and Implementation
The app was developed using a mobile-first approach, with a focus on cross-platform compatibility to reach a wider audience of seniors using different devices. Features such as video-based yoga sessions, customizable routines, progress tracking, and social sharing were implemented to enhance user engagement and retention.
User Testing and Feedback
Iterative improvements were made based on user suggestions and pain points identified during testing, ensuring that the final product met the needs and expectations of its target audience.
Technology Stack